In 2017, John Frieda Hair Care and Vox Media partnered to introduce our readers to seven unapologetic women who each define their brands on their own terms. The result? A bold, multimedia campaign: “Your Hair Talks. Make A Statement.” Each woman had a hair story to tell — What sets them, and their hair, apart from everyone else? What does their hair say about them?
In 2018, we’re back to tell new stories. John Frieda Hair Care and Vox Media will share the journeys of some inspiring women we already know and love and give a peek at their inner worlds. Embodying and embracing the evolution of their own stories, we hope to encourage more women to live their most unapologetic lives.